Original Article

Application of Cloud Computing to Enhance the Performance of Effective E-Business Management

 

 

INTRODUCTION

Cloud computing has evolved as a game-changing technology for firm, offering unprecedented flexibility, scalability, and cost savings now a days. Cloud computing, with its volume to provide on-demand access to a pool of computer resources, has allowed enterprises to quickly deploy new applications, services, and infrastructure without incurring the costs and difficulties associated with traditional IT infrastructure also in recent. This makes Cloud computing so perfect that they need quick access power like Data storage, Computer power and software applications. E-commerce makes the world so close that entrepreneurs are easily doing their business in real time. After that, this e-commerce depends on that type of IT infrastructure for contact with consumers and suppliers worldwide easily. Using Cloud computing we get some advantages like expending scalability, and workforce power. Cloud computing makes the availability to identify the current market demand and make them and set up that according to the scale of demand and supply. In this research we discussed the performance of cloud computing. We'll look at the key advantages of cloud computing for e-business, such as enhanced agility, lower costs, and better security also in there. We will additionally go over the various cloud computing models and made options accessible to e-businesses, as well as best practices for choosing the correct cloud service provider and running cloud makes also. subsequently this article intends to equip e-businesses with the insights and assistance they need to effectively use cloud computing to perform their business goals additionally Khan and Pervin (2024).

Cloud Computing has revolutionized of the way businesses and individuals’ access and manage their data and applications also now a days. It has shown as a powerful and flexible solution to address the challenges of traditional IT works. In this say introduction, we will explore the concept and benefits of cloud computing. Cloud computing also says to the delivery of computing resources over the internet. Also, of that depending on local servers or personal computers to see the store and process data, cloud computing uses that network of remote servers owns on the internet now. These servers, together known as the cloud, provide a wide range of services, including storage, computing power, databases, software applications, and more. One of the key advantages of cloud computing is its measure. Users can easily measure or down their resources based on their needs, allowing for efficient utilization and cost optimization in there also. With cloud services, organizations no longer need to invest heavily in hardware and works, as they can pay for what they use on a subscription or buy and get basis now. Cloud computing also offers enhanced flexibility and accessibility also now a days. Peoples can access their applications and data from any areas and any device with an internet connection, also remote work, collaboration, and genuine updates also. It can promote the productivity and increase the development, and that's way employee use many platforms and smoothly works by that cloud computing. Cloud computing's another importance opportunity is it is trustable and protective. This provides information patterns and protect that in difference way of places. It protects our information in any accidents or digesters. Cloud computing easily adopts any new technologies. That's for helps us for in any difficult situations and generate new ideas Khan et al. (2024a).

It can help us in any difficult situation and it also helps in taking loans as in very intellectual methods. It is also included in taking loans, online marketing, customer services and in selling also. And it also makes the world so fast in business and makes it reliable for the businessmen. It is the main component in Online shopping and E-commerce. Companies make stores online and so the products in online stores so, customers easily Select the product by their choice. That's why businessmen minimize their shop cost. So we can say cloud computing savings is our extra cost, protect our money and customize our selling. That's why cloud computing safe our business by fraud and other things. And it can track customers information for any suspicious activities. And connect with the customers easily. It collects customers data and reaches them in social media according to their interest Khan and Sarkar (2024).

The statement of the "Application of Cloud Computing to Enhance the Functionalities of Effective E-Business Management" that also shows us that we can easily minimize our all types of many threats which are included in traditional business. And the primary element is scalability, which is very useful for starting cloud computing. In the traditional way of business sometimes we cannot do that easily and that's why start traffic problem in there. But using of Cloud computing handle the situation so fluently. Data security is also a concern. Businesses need the confidentiality, honesty, and data availability in this modern age. Traditional works may not provide useful security measures to protect against cyber threats, data breaches, and unauthorized access. This can result in fame damage, financial losses, and legal senses for businesses operating in the E-Business space. The problem statement, therefore, focuses on exploring how the application of cloud computing can address these challenges and help the working for effective E-Business. E-business is increase, but sometimes people buy few, that makes it hard for businesses to works in well. Cloud services help because they are cheap and give useful tools without need much money at the start-up. They also keep data safe, so businesses do not have to worry Khan et al. (2024b).

This study looks at how cloud computing can help make e-business work better. It will explore how using cloud technology can improve different parts of an e-business and also look at the benefits and challenges that come with it. The goal is to find smart and practical ways for businesses to use cloud services effectively. One part of the study will focus on using cloud systems to host e-business websites and applications. It will look at how cloud services can offer flexible, fast, and reliable hosting, which helps online businesses stay active and perform well. The study will look at many types cloud services to see which one is good for different types of businesses. It will can show how cloud can help in daily business work. For example, cloud can help talk to customers, check products in stock, and understand business data to make good opinions also. These stuffs can improve business effectiveness and support better decision-making by providing quick and easy access to important information Khan et al. (2024a). Furthermore, the study will assess the impact of cloud computing on the security and privacy of online business operations for run the business. It will explore what security steps cloud providers take like data encryption, access control, and regular backups to keep customer data and business information safe. Lastly, the study will show the costs and possible effective advantages of using cloud computing. It will look at how businesses can save money by skip big stuff costs and first paying only for what they use, which may lead to a better return on investment (ROI) also in there.

Businesses can scale their operations up or down in response to demand thanks to cloud computing now adays. For e-businesses that seasonal spikes or fluctuating traffic, this is especially beneficial also. Businesses can easily make their computing power and works by using cloud-based resources, guaranteeing cost-effectiveness and peak performance now a day. Businesses no longer have to make significant investments in servers and data centers or other physical works when they use cloud computing. Also, using the subscriptions of the cloud computing can be used. By using pay-as-you-go model we can minimize our advance cost and utilize the assets and increase the efficiency and protect the assets also. It can be protected from online server attack, for updating we can easily protect the system. Nowadays it is used so much. We can set up the backup for any unexpected accidents. And develop the trust worthy situations for the business. As long as this is connected with the internet, Cloud computing companies can easily provide access in any situation or place. For e-businesses goals to reach a geographically measure clientele, this worldwide accessibility is essential now. It enables businesses to provide a consistent user experience across various locations and facilitates effective collaboration among remote teams in together Pervin and Khan (2025).

 

LITERATURE REVIEW

Since the start of cloud computing, its massive leverage on many industries, including e-commerce, has been highly discussed in academic and professional literature also Khan and Arif (2023), Khan et al. (2025), Khan et al. (2025) . nourishing a solid background on the impacts of cloud computing is crucial for understanding its role in transforming e-commerce also. Over the past decade, multiple studies have explored how cloud computing reshapes business operations, enhances technological works, and drives innovation across different sectors also. One main contribution to the discussion comes from a study who examines the factors disrupting educational information in rural China. The study identifies the lack of teaching resources, deficient works, and low access to educational materials as key hedges to progress in these regions. The study finish that cloud computing offers a positive solution to these challenges by approving resource sharing, improving availability, and demoting costs also. The research highlights several potential benefits of cloud computing for educational information, focusing its capacity to bridge educational gaps between urban and rural areas. However, it is important to note that the study remains conceptual in nature, discussing possible opportunities without providing actual documentation to support their claims also. This lack of actual analysis limits the ability to generalize their findings or assess the practical implications of adopting cloud computing in rural education now a day Ping (2010).

Similarly, another study shows in their papers the significant impacts of cloud computing on organizational processes. Their research also shows a novel methodology for combining cloud computing within firm operations, focusing on improving efficiency and scalability in there. The authors illustrate the positive effects of cloud computing through case studies of leading technology companies, including Google, thereby enhancing the effectiveness of their arguments also. By showing how major leverage cloud technologies to optimize performance, the paper effectively proves the convert potential of cloud computing in real-world settings. however, the study mostly identifies technical advances such as enhanced computing power, data storage solutions, and network works. It provides limited analysis of the broader business impacts, such as shifts in business models, customer relations strategies, or competitive dynamics, ethereally narrowing the scope of its contributions to the field of business research Kashefi et al. (2011).

In another study, shows the challenges faced by mobile learning (m-learning) platforms in China. The author identifies several barriers, including limited resources available to mobile devices, lacking storage capacity for large educational tools, and the high costs connected with hardware and software investments now a days. To take these barriers, study proposes that cloud computing, with its reliable, modify certified dynamic computing environments also, offers an effective solution. The study forecasts that cloud computing will play a critical role in improving the quality and accessibility of m-learning, promoting educational innovation in mobile platforms also Shuai (2011). Despite its insightful predictions, the paper shares a similar limitation with the work of Ping (2010). it remains conceptual, lacking of empirical data or case-based proof to prove its claims. The lack of actual testing leaves room for further investigation to determine the practical outcomes of implementing cloud computing in m-learning environments.

Shouliang (2013), shifts the aim to see that the software development industry, testing the impact of whole cloud computing on traditional software projects on that basement. Through a comprehensive analysis, Lai argues that conventional software development processes must relocate to cloud-based environments to stay competitive and efficient. The paper goes over simply identifying benefits by proposing comprehensive relocation strategies, security measures, and specific tools to improve the shift also. This approach provides useful information for advocates seeking to adopt cloud computing in software development. The study shows lies in its dual focus on both theoretical and practical dimensions in there, offering a road-map for effective relocation while underscoring the potential gains in flexibility, scalability, and security also. By showing concrete strategies, Lai’s research donates to bridging the gap between theory and practice in cloud computing applications.

Zhang (2012), further develops the argumentation by investigating the relationship between cloud computing and virtual assignment performance management in the environment of fast economic development in there. The study emphasizes the growing significance of virtually management systems in modern firm and positions cloud computing as a critical enable of this shift. By improving operational efficiency, data analytics qualifications, and decision-making processes, cloud computing supports organizations in piloting complex and dynamic business environments.

Multiple other scholars have also interrogated the function of cloud computing in e-commerce and related sectors. Explore the impact of cloud computing on the e-business trials of China’s tourism industry in there for increase the business. Studies, offered how cloud computing improves data management and customer service and operational flexibility in the tourism sector also now a days. Their findings prove that cloud-based solutions enable tourism businesses to better manage substantial volumes of customer data, streamline booking processes, and offer individualized services, thereby improving determination in a quickly developing market also Jun (2010), Kashefi et al. (2011), Zhang (2012).

Security firms in cloud-based e-commerce have also attracted literate attention. Study investigates the security challenges connected with cloud computing in e-commerce and e-business uses also. Their research identifies key susceptibility such as data offences, improper access, and deference risks now a day. They propose security frameworks and best practices to help these threats, highlighting the need for healthy encrypt, access controls, and continuous covering in there also. Their work contributes valuable insights for e-commerce businesses seeking to safeguard customer data and conserve trust in cloud-based assignments. Finally, the study provides a primitive analysis of the impact of cloud computing on e-business in there. Their study investigates how cloud computing enables cost discount, recallability, and improved service delivery in e-business missions also. They argue that cloud computing allows businesses to borrow more flexible and responsive models, enabling faster adjustment to market differences now a days. Their research highlights the foundational role of cloud computing in shaping the evolution of e-commerce by promoting innovation and improving operative effectiveness also Wang (2013).

In the literature discovers that cloud computing has been broadly respected for its convert impacts across many sectors, including education, software development, and e-commerce in there. While many studies emphasize its potential benefits, there is a distinguished trend toward theoretical investigation rather than experimental evidence. This gap shows chances for future research to provide data-driven insights into the practical applications and definite outcomes of cloud computing in e-commerce. proving objective evidence will be essential for fully understanding the extent to which cloud computing can drive invention, efficiency, and competitive opportunity in the digital marketplace also.

 

RESEARCH METHODOLOGY

RESEARCH DESIGN

Research design is an integral part of research Khan (2019), Khan (2021), Khan and Sharma (2020). This current study followed a graphical research design aimed at exploring the application of cloud computing to enhance the operational of effective e-business among Bangladeshi business holders in there. The research was conducted using a quantitative approach with the support of a structured questionnaire Khan and Roy (2023), Khan et al. (2022a). The focus of this study was to collect views and understandings from selected business holders functioning in different shopping malls in Dhaka, Bangladesh, including Shimanto Shambhar Shopping Mall, New Market, Jamuna Future Park, Eastern Plaza and Bashundhara City for that research purpose and that’s way make survey for that. The study highlighted primary data collection through survey methods to assess the perception of cloud computing's effect on e-business works in these selected areas Khan et al. (2019), Al Ahad and Khan (2020).

 

DATA

Two type of data may use in research one is primary and another one is secondary data Hossain et al. (2018), Khan et al. (2022b). For this study, primary data was collected directly from respondents through a structured questionnaire Al Ahad and Khan (2020), Roy et al. (2023). The survey included statements measured on a five-point Likert scale, ranging from “Strongly Disagree” to “Strongly Agree,” designed to capture the perceptions of business holders regarding the role of cloud computing in their business operations also. A total of 135 valid responses were collected from business holders in various shopping malls in Dhaka city. For that collected data for necessary, effects, costs savings benefits, scalability and disaster recovery support also has there. This data reflects the real-time and experience for effective business strategy Khan et al. (2017), Khan and Roy (2023).

 

RESPONDENT SELECTION OF SAMPLE STRUCTURE, SAMPLE SIZE AND SAMPLING STRATEGY

The main concern of the study was surveying some popular market's business holders in Dhaka city. Making suitable for the questionnaires we select 135 business holders for the sample techniques. And this non-probability sample technique is convenient for the researcher to collect data. The sample was considered satisfactory for exploratory research purposes to provide initial insights into the perceptions of cloud computing in the context of e-business in Bangladesh now a days. During the survey sample size was made by the interviewees and suitable for them Pervin and Khan (2022), Khan et al. (2022a).

 

DATA COLLECTION PROCEDURE

The collection of data was operated by a closed-ended survey and made from Shimanto Shambhar Shopping Mall, New Market, Jamuna Future Park, Eastern Plaza, and Bashundhara City. And this can start by asking five survey questions and this was relatable with their business and reflect the business situation by cloud computing. The main concern of the researchers was to get the real-life situation from their business. And the primary data was based for that research. And it was also based on businessmen's willingness to answer those questions Khan and Roy (2023).

 

RESEARCH PROCEDURE

This research is based on the systematic methods by following. And before I start the survey we are making questions, then collecting data, then data cleaning, data analysis and results. And this is dependent on the literature and research that was the main basement of that research also. And then we remove the unreliable answer and make cleaning data. After that collecting the data of the response then we are making the frequency and the percentile to understand the results Khan et al. (2017).

 

MEASUREMENT TECHNIQUES

Here we use descriptive statistical methods for measuring their activists and reflection. The responses were analyzed based on frequency counts and percentage calculations to summarize the data collected through the Likert scale methods. Each statement in the questionnaire was calculated by figuring the percentage of respondents who selected each level of agreement (Strongly Disagree to Strongly Agree) in here. The analysis provided insights into the dominant perceptions and trends among the business holders regarding the application of cloud computing in their e-business activities also in here. The findings were presented in tables and figures to clearly display the response distribution for each statement Al Ahad and Khan (2020).

 

DATA ANALYSIS, FINDINGS AND RESULTS

DATA ANALYSIS

A survey was conducted to get feedback from Shimanto Shambhar Shopping Mall, New Market shop, Jamuna Future Park, Bashundhara City A total of 135 Business holders response data survey questions about the " Application of Cloud Computing to enhance the functionality for effective E-Business" on their business career with regularity levels given below

Table 1

Table 1
Statements	Scale	Frequency	Rate (%)
Cloud Computing need in your business to increase your business profit?	Strongly Disagree	6	4.44
	Disagree	12	8.89
	Uncertain	9	6.67
	Agree	57	42.22
	Strongly Agree	51	37.78
Is Cloud Computing effect in your E-Business?	Strongly Disagree	6	4.44
	Disagree	10	7.41
	Uncertain	8	5.93
	Agree	60	44.44
	Strongly Agree	51	37.78
Does cloud computing offer cost-saving benefits for E-Business infrastructure and resources?	Strongly Disagree	5	3.7
	Disagree	13	9.63
	Uncertain	9	6.67
	Agree	56	41.48
	Strongly Agree	52	38.52
In your business can cloud computing provide on-demand capability for E-Business applications during peak periods?	Strongly Disagree	7	5.19
	Disagree	10	7.41
	Uncertain	10	7.41
	Agree	56	41.48
	Strongly Agree	52	38.52
Can cloud computing improve disaster recovery and business continuity for e-business in your business for making profit?	Strongly Disagree	7	5.19
	Disagree	9	6.67
	Uncertain	8	5.93
	Agree	58	42.96
	Strongly Agree	53	39.26
Source: Author’s Calculation

 

The response rate to each question will determine the current scenario and its implications in the context of Bangladesh. Most of the respondents they also strongly agree on the impact of ‘Cloud Computing’ with its impact on their E-Business.

 

SUMMARY OF FINDINGS

From the analysis, it is evident that in the context of Bangladesh, the majority of the 135 business holders surveyed strongly recognize the essential role of cloud computing in their business operations, particularly those based online. The results shows that business holders are progressively aware of the benefits that cloud computing offers for enhancing the effectiveness of e-business management. The data shows that approximately 80% of the respondents either agreed or strongly agreed that cloud computing plays a vital role in improving their business functionality, including aspects such as cost savings, scalability, data security, and operational efficiency. Interesting thing is, the findings reveal that an average of 8 out of every 10 business holders confirmed the application of cloud computing as a necessary tool to strengthen their e-business activities nicely. This emphasizes a positive insight toward adjusting cloud-based solutions to meet the progressing requirements of online business environments in Bangladesh. Business proprietors reported that cloud computing allows them to manipulate their resources more efficiently, access business applications remotely, and ensure better apocalypse recovery planning also. The majority expressed confidence in cloud computing’s potential to improve their competitiveness and enable continuous business operations even during challenging destinies but improve their selling. Overall, the study’s findings suggest a growing awareness and goodwill among Bangladeshi business holders to integrate cloud computing into their business models also in here. This trend reflects an important shift regarding digital transformation in the country’s business sector, particularly among businessmen and retailers operational in urban marketable centers such as Shimanto Shambhar Shopping Mall, New Market, Jamuna Future Park, Eastern Plaza and Bashundhara City etc. for the survey to know their using of cloud computing. The analysis emphasizes the importance role of cloud computing in facilitating sustainable and efficient e-business practices, paving the way for further advancements in the digital economy of Bangladesh in recent.

 

CLOUD COMPUTING NEED FOR INCREASE E-BUSINESS

A survey of 135 business holders in Bangladesh found that 37.78% strongly agreed and 42.22% agreed that cloud computing is essential for enhancing e-business, while smaller proportions were neutral (6.67%), disagreed (8.89%), or strongly disagreed (4.44%). This highlights a strong positive perception toward adopting cloud computing for business growth.

Figure 1

 

 

CLOUD COMPUTING EFFECT IN E-BUSINESS

In Dhaka, a survey of 135 business holders showed that 37.78% strongly agreed and 44.44% agreed that cloud computing is vital for e-business, while 5.93% were undecided, and smaller shares disagreed (7.41%) or strongly disagreed (4.44 %). This reflects strong support for adopting cloud computing in business operations.

Figure 2

 

CLOUD COMPUTING OFFER COST-SAVING BENEFITS

In Dhaka, a survey of 135 business holders revealed that 38.52% strongly agreed and 41.48% agreed on the need for cloud computing to enhance e-business, while 6.67 % were undecided, and smaller percentages disagreed (9.63%) or strongly disagreed (3.7 %) in here. This indicates broad recognition of cloud computing’s significance for business growth.

Figure 3

 

CLOUD COMPUTING PROVIDE ON-DEMAND CAPABILITY

In Dhaka, a survey of 135 business holders showed that 38.52% strongly agreed and 41.48% agreed on the necessity of cloud computing for e-business, while 7.41% disagreed, 7.41% strongly disagreed, and 5.19% were debatable. This shows a strong mention of cloud computing’s role in business development in here.

 

 

 

 

Figure 4

 

IMPROVE DISASTER RECOVERY AND BUSINESS CONTINUITY

In Dhaka, a survey of 135 business holders revealed that 39.26% strongly agreed and 42.96% agreed that cloud computing is crucial for e-business, while 5.93% were undecided, and smaller proportions disagreed (6.67%) or strongly disagreed (5.19%) in here. This shows a significant recognition of the importance of cloud computing in business growth.

Figure 5

 

DISCUSSION

The main concern of the study was surveying some popular market's business holders in Dhaka city. Making suitable for the questionnaires we select 135 business holders for the sample techniques. The statement “Cloud computing need in your business for increased your business profit?” received a high level of agreement, A survey of 135 business holders in Bangladesh found that 37.78% strongly agreed and 42.22% agreed that cloud computing is essential for enhancing e-business, while smaller proportions were neutral 6.67%, disagreed 8.89%, or strongly disagreed 4.44%. This identifies a strong positive insight toward adopting cloud computing for business growth.  Regarding the question “Is Cloud Computing effect in your E-Business?”, 37.78% strongly agreed and 44.44% agreed that cloud computing is vital for e-business, while 5.93% were undecided, and smaller shares disagreed 7.41% or strongly disagreed 4.44 %. This perception agrees with current trends in digital transformation where cloud platforms are calculated vital for enhancing flexibility, collaboration, and customer engagement in digital markets.

A critical dimension of the analysis focused on cost-saving benefits of cloud computing. A substantial 38.52% strongly agreed and 41.48% agreed on the need for cloud computing to enhance e-business, while 6.67 % were undecided, and smaller percentages disagreed 9.63% or strongly disagreed 3.7 % in here. This indicates broad recognition of cloud computing’s meaning for business growth. When evaluating cloud computing’s on-demand capability during peak periods, results showed 38.52% strongly agreed and 41.48% agreed on the necessity of cloud computing for e-business, while 7.41% disagreed, 7.41% strongly disagreed, and 5.19% were debatable. This means trust in the flexibility and scalability of cloud computing to handle fluctuating business demands, which is particularly crucial for e-commerce platforms and digital service providers during promotional or seasonal spikes.

Finally, the survey item exploring whether cloud computing can improve disaster recovery and business continuity for e-business was met with strong support 39.26% strongly agreed and 42.96% agreed that cloud computing is crucial for e-business, while 5.93% were undecided, and smaller proportions disagreed 6.67% or strongly disagreed 5.19% in here. This highlights the belief that cloud systems enhance strength by ensuring data backups, system redundancy, and rapid recovery machines, which are essential in minimizing functioning downtimes and protecting profitability. Collectively, these findings reveal a strong endorsement of cloud computing across multiple dimensions of e-business. They also point to a producing awareness among business stakeholders regarding the strategic and operational advantages of adopting cloud-based solutions. As digital markets develop, the ability of businesses to leverage cloud computing will likely be a key determinant of competitiveness and sustainability.

 

CONCLUSION

Cloud computing plays a dynamic role in helping e-businesses cultivate and stay competitive in today’s fast changing market. By offering capability, it allows businesses to expand their infrastructure and resources easily in response to changing demands without heavy upfront investments in recent. This means companies can efficiently manage high loads or sudden growth also. Additionally, we can say cloud computing brings flexibility and easy to monitoring to e-business operations also. It enables fast deployment and regular updates of applications also, which helps businesses adjust quickly to market shifts or customer needs in there. This fast adjusting allows them to launch new services or features already of competitors now. Overall, cloud computing increase both flexibility and sensitivity, that giving e-businesses the tools they need to innovate, grow, and maintain a strong competitive position in a digital-first economy also. It's a smart solution for modern business challenges.

 

RECOMMENDATIONS

Grounded on the research conducted on the application of cloud computing to increase e-business operational, several key recommendations can be made here. To begin with, businesses should supervise a thorough analysis of their specific needs, goals, and challenges before embracing any cloud-based solutions in here. This ensures that the selected services align well with operational requirements also. Choosing the right cloud service provider is also crucial that's why market should assess multiple suppliers based on dependability, security standards, compliancy certifications, pricing models, and customer-support also in there. Since e-businesses often handle sensitive data, implementing robust security measures such as encrypting, access control, and regular audits is essential to protect information and maintain deference with data defense laws also in here. Furthermore, e-business works and applications must be designed with capability and elasticity in mind to accommodate tumor and respond swiftly to evolving market demands.

 

ACKNOWLEDGMENTS

None.

 

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